Aertsen stands as one of India's
Most Trusted Home Interior Brands
A one-stop solution for all your home interior needs — from kitchens and wardrobes to home automation, all under one roof, with utmost transparency.
Hyderabad's Most Trusted
Interior Studio
Aertsen Living was founded with a single mission: make world-class interior design accessible to every homeowner. We combine in-house manufacturing, cutting-edge design, and obsessive attention to detail to deliver homes that truly reflect the people who live in them.
With our own factory in Hyderabad, we control every stage — from design to delivery — ensuring quality that simply cannot be outsourced. From precision-cut cabinetry to handcrafted finishes, we ensure every element meets the highest standards.
How We Began
What started as a small-time furniture importing business based out of Vijayawada in 2014 led the path to exploring the furniture domain at a global level. Fascinated by the design language, build quality, and craftsmanship of a reputed European kitchen brand from the Netherlands, in 2018, Mr. Manidhar A. teamed up with Mr. Vinay A. and acquired master franchise rights to bring luxury European kitchens and wardrobes to homes across Andhra Pradesh and Telangana.
With the experience and knowledge gained in modular furniture, in July 2020, the idea of a home-grown home-interior brand was born — establishing Aertsen to offer a wide range of modular furniture along with custom design solutions at an affordable price, while maintaining European standards.
Vision & Mission
Our Vision
Homes that are designed professionally establish a framework for an organized way of living, improving and enhancing the quality of life in urban India. Our team at Aertsen envisioned a home-grown interior brand that makes exceptional design accessible to everyone, while creating employment opportunities and empowering the skilled workforce of today's India in the Design Industry.
Our Mission
Aertsen is a pioneer in the Home Interior market, delivering quality with consistency in its products and services while working on new product roadmaps to bring cutting-edge advancements in modular technology to the interior domain. We continue to learn and re-invent ourselves until Aertsen becomes India's most sought-after home-interior brand.
Our Promises
- Maintain the highest standards of design excellence.
- Offer best-in-class customer experience.
- Transparent pricing and quality craftsmanship.
- Be earth-friendly and contribute to shaping the future.
Detailed Craftsmanship
All our professionals are trained and certified to achieve perfection from design to execution. With our manufacturing unit, we go the extra mile to deliver everything as you need.
Design Driven
We believe in aesthetics that reflect your personality. Our designers ensure no stone is unturned to make your lifestyle experience perfect.
Affordable Luxury
With our wide range of series, we ensure quality throughout — giving you the freedom to choose exactly what meets your needs.
Meet the Founders
Manidhar Anumula
Co-Founder & DirectorAn over-achiever with a strong vision. Coming from a family background in the ceramic business, Manidhar went on to have over five successful start-ups across tech, hospitality, manufacturing, and sourcing industries before taking a leap into the home-interior market. His hunger for solving complex problems and self-starter attitude leads Aertsen to thrive for innovation. Under his leadership Aertsen has become a concrete player in the home-interior market, setting new standards in the design industry.
LinkedIn Profile
Vinay Addagiri
Co-Founder & DirectorA passionate leader with an eye for business. Coming from generations of family background in Iron & Steel business and a degree in mechanical engineering, Vinay went on to serve as a design engineer in a state-owned Navaratna company. His keen passion and interest in business led to the exploration of new opportunities in the home-interior market. His eye-for-detail and commitment towards customer-success led to the development of Aertsen's robust operational procedure that always ensures a positive Net-Promoter-Score.
LinkedIn Profile
Our Journey
Nirmaan group was established.
Aertsen started as a bootstrap under Nirmaan group.
Chryso, Jade, Brilliant, Coral and Sapphire products launched under the Hi-Living Series.
Aertsen launched its first Experience Centre in Hyderabad.
Aertsen grew to a team of 20 employees and delivered its first project.
Operations began in Vijayawada and Guntur.
Aertsen delivered its 25th project; team grew to 35 employees.
Expanded offerings into the economy range by launching the Easy Care series.
Aertsen launched its own manufacturing facility in Hyderabad.
Delivered the 75th project; team grew to 60+ employees.
Operating in 7+ cities across AP & Telangana with 100+ employees and 100+ happy homes.
Our Factory
At Aertsen Living, every home begins in our advanced manufacturing facility in Hyderabad — where craftsmanship meets technology.
Let's Design Your
Dream Home
Book a free consultation — we'll come to your home, understand your vision, and make it extraordinary.